Seasoned advertising and marketing govt brings intensive go-to-market technique and category-creation expertise to Cell Safety Chief
DALLAS – January 26, 2022 – Zimperium, the one cellular safety platform purpose-built for enterprise environments, at present introduced that Sammie Walker has joined the corporate as chief advertising and marketing officer (CMO). On this position, Sammie will likely be chargeable for driving progress and consciousness of Zimperium’s cellular safety platform as the corporate scales to offer organizations worldwide with safety towards the growing quantity and severity of cellular threats. To assist this progress, Zimperium continues investing in its crew and management following the corporate’s $525 million acquisition by Liberty Strategic Capital final yr.
A veteran know-how advertising and marketing govt with 25+ years of expertise in high-tech, Walker focuses on performance-marketing, demand technology and constructing main manufacturers for know-how and cybersecurity firms. Most just lately, she served as CMO at Bugcrowd the place she earned optimistic market validation from main trade analysts and established Bugcrowd because the chief of Crowdsourced Cybersecurity. Previous to that, she spent 5 years as CMO at Infoblox, the chief in subsequent technology DNS administration and safety the place she led a data-driven transformation of its advertising and marketing crew and reworked the corporate’s model from a data-center networking supplier to a contemporary, cloud-first networking and safety firm.
“Cell gadgets are an growing focus of cybercriminals. Final yr, there was a 466% improve in exploited, zero-day vulnerabilities utilized in energetic assaults towards cellular endpoints. However it’s not simply cellular endpoints introducing threat into company methods – 42% of organizations reported unauthorized apps and sources accessed enterprise information,” mentioned Shridhar Mittal, CEO, Zimperium. “As Zimperium enters a high-growth section to assist extra organizations shield towards growing threats to their endpoints and purposes, Sammie is the right particular person to hitch our management crew as CMO. She brings intensive expertise in driving progress, constructing sturdy groups and accelerating pipeline for networking and safety firms. She is a world-class chief, and we’re excited for her to hitch us as we proceed our subsequent section of progress.
As the worldwide chief in cellular endpoint and app safety, Zimperium presents real-time, on-device safety towards each recognized and unknown threats. Zimperium’s patented and award-winning z9 machine learning-based engine protects cellular endpoints and apps from system, community, phishing, and utility assaults. As well as, with insights derived from its menace intelligence crew, zLabs, Zimperium stays forward of the ever-changing cybersecurity panorama and continuously publishes complete analysis and evaluation on the present state of cellular safety and new cellular threats.
“Organizations are realizing that the cellular menace is actual as increasingly more of them undergo catastrophic injury after falling sufferer to cellular assaults far exterior their conventional safety protections,” mentioned Sammie Walker, CMO, Zimperium. “As the one safety platform that may shield all the cellular ecosystem – from purposes to endpoints – Zimperium has a novel alternative to proceed constructing on its management place within the cellular safety area whereas serving to organizations all over the world turn into safer. By scaling our advertising and marketing efforts, we are able to construct on Zimperium’s profitable observe document and convey our options to a good wider viewers.”
To be taught extra, go to the Zimperium web site: https://www.zimperium.com/
About Zimperium
Zimperium offers the one cellular safety platform purpose-built for enterprise environments. With machine learning-based safety and a single platform that secures all the pieces from endpoints to purposes, Zimperium is the one answer to offer on-device cellular menace protection to guard rising and evolving cellular environments. Zimperium is headquartered in Dallas, Texas and backed by Liberty Strategic Capital and SoftBank. For extra info, observe Zimperium on Twitter (@Zimperium) and LinkedIn (https://www.linkedin.com/firm/zimperium), or go to www.Zimperium.com.